Infigo Software has partnered with Documobi to develop a highly personalized cake box containing four uniquely designed cake sleeves. The Alexir Partnership produced this carton and has been one of the first major carton-converters in the UK to introduce a digital press delivering economical short runs.

The Catfish platform enables each cake box to be personalized and the design of the cake sleeves is unique to the recipient. Working with Documobi, the packaging is then brought to life with a video that plays when the recipient scans the box with their mobile device.

Infigo Software’s digital solutions enable brands and packing suppliers to capitalize on the power of personalization and engage with end users in a way that was beyond reach just a few years ago. “The opportunity digital printing enables for consumer brands and the packaging industry is almost limitless,” explains Douglas Gibson, managing director at Infigo Software. “From prototyping different packaging sizes, designs and colors, to delivering regional versioning, multiple languages and pricing strategies, and even testing seasonal offers and segmented customer messages, our flexible Catfish front-end portal enables packaging producers to deliver all of this in cost effective short runs that brands are crying out for.

“I didn’t want to simply show how to put a name on a package and say ‘ta-dah!’ – that’s nothing new to savvy brand owners now, and there’s so much more to our offering than that,” he adds. “So I was looking to deliver something a little bit different that would show how engaging digitally printed packaging can be.”

Douglas continues, “I had been aware of Documobi for a while and was very impressed by the innovative way in which they enable a two-way communication between brands and end users.”

Documobi has a patented solution that enables user-generated content to be embedded into packaging. This two-way interaction has numerous uses for brands, and one of the biggest opportunities Documobi has identified is in curating customer product reviews and interactive competitions to engage consumers. Added to this unique functionality is the tracking and interaction statistics the app enables for brand owners – resulting in an innovative way to measure the effectiveness of greater emotional engagement in packaging.

Peter Lancaster, CEO at Documobi, says, “We’re excited to be working with the innovative team at Infigo Software to deliver something unique that showcases what is possible when you bring digital technology together with printed items. The brand interaction partnerships such as this enables is game changing.”